The E.P.L – the English Premier League, is arguably the most exciting professional football competition in the world. It is also the most at risk. The history of professional sport has taught us one thing above all….long term, sustainable success is nearly impossible to achieve. And, the teams and competitions which are most at risk are those who have not learnt from the mistakes of the past. This post discusses the dangers in store for the EPL and suggests some ideas on how the EPL can choose to survive and thrive or die.