Remember how when we were kids everyone liked to eat cupcakes.
Then when we got older and a bit more health conscious we were told to give them up because of the sugar and flour and other stuff in them.
Then along comes a sports nutritionist who said “Muffins are a great food for athletes – nutritious, high carbohydrate energy foods”. So we all started eating them again even though they are basically still just big cupcakes.
What a big con.
Almost as big a con as Training Studies in Sports Science Research.