So much of the world’s high performance sports dollars (or Yens or Yuans or Euros or Pounds or Pesos or Rands depending on where you come from), time, energy, focus and attention is spent on three things:
- Talent identification;
- Talent recruitment;
- Talent development.
Or if you like, find them, sign them, refine them.
And most of the world has still got it wrong. There is a better way.