Five World Wide Trends in Sport which you ignore at your peril.
Having visited more than 30 countries in four continents in the past few years and spent time with sports leaders, coaches, athletes, sponsors, sports scientists, sports academics, sports medicine practitioners, sports administrators, government funding agencies and other sports professionals in many of the world’s leading sports systems,five world wide trends in society
(and by extension in sport) have become very clear and are screaming so loud that they can no longer be ignored.
Ignore them at your peril. (more…)