What is Coaching?

Coaching is the art of inspiring change through emotional connection.

What is Coaching?

Coaching is helping people to dream – to dream larger than they’ve ever dreamed before – and to create the environment and the opportunity for those dreams to become reality.

What is Coaching?

Coaching is convincing people that they can – and they will – achieve anything through relentless commitment to hard work and through the uncompromising pursuit of excellence in everything they do.

What is Coaching?

Coaching is giving more than you ever thought possible – selflessly and completely – to help others see more and be more than they could ever conceive.

What is Coaching?

Coaching is the rarest of professions. One where the more you give – the more you gain: one which gives you energy rather than taking it from you.

What is Coaching?

Coaching is a life changing profession: one which changes the lives of coaches and the athletes they work with.

What is Coaching?

Coaching is a life-long commitment to learning, to discovery, to education and to personal development.

There are many people who call themselves coaches. The majority are merely “trainers” – people who write workouts, who yell slogans and who are obsessed with the “what” of exercise and fitness: with sets, with reps, with exercise prescription, with periodization and with programming.

Coaches are focused on the “how” and the “why”.

They understand that the “what” is limited – it is changeable – it is dependent on what’s in fashion, what’s popular, what’s on sale and what’s trendy.

Coaches never let training “heart rate” get in the way of coaching the “heart”.

Coaching is change. And coaches are the Masters of change.

Coaches understand that every great achievement starts with a wish – or a hope or a dream: these are the little fires that burn within the hearts of athletes that ignite their passion and spark their motivation to achieve remarkable things.

But unless the athlete is inspired to make the commitment to act – their potential remains nothing more than a wish or a hope or a dream.

Coaches inspire athletes to “do” – to act – not just to think or to talk about what they’d like to do – but make the change from living inside their head – to living in the real world where you don’t have to be great to start…but you have to START – to be great.

This is perhaps the greatest of all coaching gifts: the ability to inspire athletes to change – and in doing so – unleashing that athlete’s real potential.

Wayne Goldsmith